Oprah makes sense to us
We were bowled over by Oprah’s speech at the Golden Globes. The words below, in particular stood out for us as portraying women and how they really behave is important for us at MoI.
“In my career, what I've always tried my best to do, whether on television or through film, is to say something about how men and women really behave. To say how we experience shame, how we love and how we rage, how we fail, how we retreat, persevere and how we overcome.”
Oprah Winfrey, January 2018
We represent brands in a way that connects with their target audience. We do use photo-shop, but sparingly! We create words that capture the essence of how brands want their target audience to feel about their product or service. Doing this realistically is our motivation.